Client Spotlight: Mid-States Services
- Feb 20, 2025
- 2 min read
A Website Redesign for a 50-Year Leader in Commissary Solutions
Mug Life Marketing + Creative partnered with Mid-States Services to redesign their website and modernize their digital presence.
Based in Texas, Mid-States Services has been a trusted leader in commissary solutions for over 50 years. What began as a small regional company has grown into a nationwide provider serving more than 400 correctional facilities across 37 U.S. states.
Their offering includes over 2,500 essential products, from commissary items and hygiene supplies to paper goods and operational necessities.
This was not a startup project. It was a legacy business ready for a stronger digital foundation.
From Informational Website to E-Commerce Platform
When an organization has decades of operational experience and serves hundreds of facilities nationwide, its website needs to reflect that scale and reliability.
The previous website functioned primarily as an informational presence. The opportunity was to evolve it into a platform that could support direct online ordering while delivering a more modern buying experience.
The redesign focused on presenting Mid-States’ product offering and national footprint clearly and confidently.
The new site was built on Wix, leveraging its e-commerce capabilities while customizing the structure to support institutional purchasing needs.
Key areas of focus included:
Structuring and organizing the product catalogue
Building intuitive product categorization
Aligning purchasing workflows with operational logic
Designing a user experience that supports institutional buyers
Ensuring the backend was manageable for the internal team
The goal was a seamless transition from a traditional website to a functional, scalable online store.
Built for Trust and Growth
For B2B organizations serving institutional partners, trust is foundational. The website needed to reinforce Mid-States’ experience, longevity, and national reach while supporting future growth.
The result is a streamlined digital presence that reflects both their 50-year history and their continued evolution.
This project came through a referral, a reminder that strong work travels.
Explore the new website here:
Work With Mug Life
Mug Life Marketing + Creative partners with founders and growing businesses on branding, website design, and ongoing digital strategy.
If you’re building something meaningful and want a strategic partner, let’s connect.
Follow Us:
