Client Spotlight: Golden Girl Restaurants
- 2 days ago
- 2 min read
A Website Redesign for a Canadian Restaurant Brand
Mug Life Marketing + Creative was brought in to redesign the Golden Girl Restaurants website, consolidating multiple sites into one cohesive brand experience.
Golden Girl Restaurants is a proudly Canadian brand with locations in Barrie and Orillia, Ontario, offering made-to-order chicken tenders and wings, smothered fries, house dipping sauces, and bubbly bobas.
Founded by Rick Smiciklas, Golden Girl represents a new chapter following his previous success building Wild Wing into a 100+ location restaurant chain across Canada.
At the heart of Golden Girl are Rick’s two golden retrievers, Girlie and Sunny. They inspired the name, the feel, and the personality of the brand, bringing warmth and character into everything from the menu to the overall experience.
The Website Redesign
Before this project, Golden Girl’s online presence lived across multiple one-page websites and domains. Information about the food, the story, and the licensing opportunity existed, but not in a way that was clearly connected.
“Pam didn’t just build a website. She cared about every detail, every page, every feel. Just real, honest work done right.” - Rick Smiciklas, Founder of Golden Girl Restaurants
This project was about bringing everything into one place and making it easy to understand the brand from the moment you land on the site.
Golden Girl already had the story, the personality, and the direction. It just needed a proper home online.
We consolidated multiple one-page websites into one central website, bringing together the food, the story, and the Golden Opportunity into a single experience.
From a build perspective, the focus was on:
Leading with the food so visitors immediately see what Golden Girl offers
Creating a direct path to online ordering
Building out the story in a way that reflects Rick’s voice and the role of Girlie and Sunny
Structuring the Golden Opportunity so it’s easy to follow for potential operators
Goldengirltenders.com now redirects into the primary site, creating one central destination for the brand moving forward.
The Final Result
The new website brings together the food, the story, and the opportunity into one cohesive experience that reflects the Golden Girl brand.
Explore the website:
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